Sony just released the A7c, a full frame sensor in an APS-C body with an flippy screen.

With the silver at the top gives it more of a retro feel.

What is noticeable is the lack of custom buttons, instead it has been replaced by a recard button. Also missing is the on body flash of the APS-C range.

The Sony A7c is more closer to the A7III without the custom buttons at the top and menu.

features and Specifications

• Compact and lightweight full frame camera

• 20% smaller body than the Sony A7 III

• Vari-angle LCD

• 24.2MP CMOS image sensor

• BIONZ X image processor

• ISO up to 204,800

• 5-axis in-body image stabilization

• Hybrid AF with real-time Eye AF (human and animal) and real-time Tracking AF

• Continuous shooting at up to 10 frames per second

• 4K UHD video capabilities with fast Hybrid AF and real-time Eye AF

• Industry-leading battery life

• Available with a new compact FE 28-60mm kit lens

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ANNOUNCEMENT: Meet the new Alpha 7C. The #SonyAlpha A7C is the world’s smallest and lightest full-frame interchangeable-lens camera with in-body image stabilization. This camera is our most compact full-frame E-mount body yet, featuring a 24.2MP back-illuminated sensor, 4K movie with full-pixel readout, flip-out LCD screen, 5-axis in-body image stabilization, and more. More info in the description #BeAlpha #Sony #SonyA7C #A7C #CompactFullFrame #fullframe

A post shared by Sony Middle East & Africa (@sonymea) on Sep 14, 2020 at 8:33pm PDT